One should patiently wait for the audience to gather, but be careful of fake news, they distract guests from websites.
You should use the great power of autosuggestion to fight a self-fulfilling prophecy that competitors are spreading against you.
The most important thing is not to look spooky because websites are becoming more autistic with all that consent confirmation, not authentic.
Web 3 or web 3.0, semantic web, crypto web, should be used limitedly because of its experimental nature.