Bottled Water: The 'Marketing Trick of the Century' (now offline)
After decades of strong growth, bottled water has surpassed soda as the largest beverage category in the U.S., according to a recent report by research and consulting firm Beverage Marketing Corporation. Bottled water consumption hit a high of 39.3 gallons per capita last year.
14 reasons bottled water is one of the biggest scams of the century
There's nothing quite like the feeling of pure, ice-cold hydration. Some of us get our water for free from the tap. The rest pay for it -- at the cost of roughly $100 billion a year. At that steep a price tag, you might assume buying the bottled stuff would be worth it.
Update:
The lifestyle in Croatia is a little bit different, we don't drink bottled water, but rather pipeline water. I'm afraid that the problem of plastic particles in water also exists, and I kindly ask authorities to check it out.WHO launches plastics health review
The World Health Organization is to launch a review into the potential risks of plastic in drinking water. It will assess the latest research into the spread and impact of so-called microplastics - particles that are small enough to be ingested. It comes after journalism organisation Orb Media found plastic particles in many major brands of bottled water.
